Do comparison websites "CARE?"

Following an in-depth study, the CMA is setting clear ground rules for all online comparison tools and opening an investigation into one site. 

The Competition and Markets Authority (CMA) has published its final report following a market study into the use of price comparison sites and other apps.

Andrea Coscelli, CMA Chief Executive, said:

‘Our study has found that most people in the UK have used a comparison site at least once so it is vital that everyone gets the benefits they deserve.

The good news is that more than 90% of the people we surveyed were very or fairly satisfied with the sites they used.

But we have also found that improvements are needed to help people get even better deals. We have set out ground rules for how sites should behave, as well as being clear on how regulators can ensure people have a better experience online.’

The main recommendations from CMA’s final report include:

  • All sites should follow our ground rules. They should be Clear, Accurate, Responsible and Easy to use (CARE).
  • All sites should be clear about how they make money; how many deals they’re displaying and how they are ordering the results.
  • Sites should be clear on how they protect personal information and how people can control its use.

As you probably know there’s quite a few switching sites around around. You’ve probably used many sites like us before looking for the best deal for your home to ensure your energy costs are at the best rates in the current market.


Unless someone like you cares a whole awful lot, nothing is going to get better.  It’s not

- Dr. Seuss

Energy Relief, the UK’s 1st not for profit energy switching site for domestic households is designed not only to CARE but to give back to a cause that’s closest to your heart.

So, you can switch your supplier and save money. Just like on every other site available online today, our utility comparisons are powered by our third party search engine that is accredited to the Ofgem Confidence Code, so you’ll always get the best offers and the same deals as other sites, but your switching fee (which you didn’t know existed until now!) will be donated to the charity/ cause of your choice. It’s that easy!

Our simple to use site helps customers see exactly how much their saving and where their fees go and regularly keep our customers updated with news from our charity partners about how their donations help via our social media channels. We’re also clear about all our deals and how much we’re saving customers each month. As well as this, we keep a running total of the amount saved and donated to charity overall on our website homepage!

So you see in simple terms, we don’t just follow the ‘CARE’ guidelines but we care about the world too.

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